Basilia fair in Basel has 280 exhibitors registered, no watch brands named yet
About 280 exhibitors have registered against a target of more than 400 for 8 to 11 April 2027, but about 70 per cent are in jewellery and gemstones, according to Monochrome Watches.
Original reporting:Monochrome Watches · 8 October 2026Insight Luxury · 29 June 2026The Hour Markers · 29 June 2026
What happened
About 280 exhibitors have registered for the inaugural Basilia Jewellery & Watch Fair, according to Monochrome Watches in an article dated 8 October 2026. Organisers are targeting more than 400. The fair runs from 8 to 11 April 2027 in Hall 2 of Messe Basel.
The organisers are MCH Group and Informa Markets. MCH Group is the former operator of Baselworld and the current operator of Art Basel, according to Monochrome. The fair was announced in June 2026, and Monochrome described it as the return of a watch and jewellery fair to Basel.
Roman Imgrüth, chief executive of Exhibitions & Events at MCH Group, said Basel would become the centre of the international jewellery and watch world, according to The Hour Markers.
The 280 registrations are about 70 per cent of the projected total, Monochrome said. About 70 per cent of confirmed exhibitors are in jewellery and gemstones and the remaining 30 per cent come from watchmaking.
Asian exhibitors currently take about 65 per cent of the exhibition space and European exhibitors about 35 per cent.
Named exhibitors are jewellery and gemstone businesses, including AV Globale of Singapore, Cheng & Cheung and RMC Gems of Hong Kong, Venus Jewel of India and Precious Pebbles of the United States. Monochrome did not name any watch exhibitors.
It said the watch side remains to be seen, as no names or details have been disclosed so far.
The Watches & Wonders 2027 edition runs from 5 to 11 April 2027, according to The Hour Markers, so the Basel dates overlap with it. According to Insight Luxury, 8 April at Basilia is reserved for industry professionals and the general public is admitted from 9 to 11 April.
Monochrome said it does not see Basilia as a direct competitor to Watches & Wonders.
Key issues — our analysis
- Jewellery-heavy exhibitor mix
- No named watch exhibitors yet
- Public days alongside trade day
- Overlap with Watches & Wonders dates
Who should pay attention
- Watch brands weighing trade-fair budgets
- Retailers and dealers who buy at fairs
- Gemstone and jewellery buyers
- Advisers tracking watch-market infrastructure
What to watch
- Any watch brand named as an exhibitor before the fair
- Progress from 280 registrations towards the 400-plus target
- The 8 to 11 April 2027 opening in Basel
Sources
- Source: Monochrome Watches · 8 October 2026
- Source: Insight Luxury · 29 June 2026
- Source: The Hour Markers · 29 June 2026
How this was produced
This original summary was prepared with AI from the linked reporting and published through automated editorial checks. It has not been individually verified by a human editor. Analysis sections are our interpretation. For information only; not financial, investment, tax or legal advice. Editorial standards · Corrections.
The Luxury Assets Brief
A concise weekly briefing on the markets, ownership issues and ideas shaping exceptional assets, with links to our original reporting.