Rolex’s four Four Seasons Daytonas made £37.3m at Phillips for charity

Phillips sold Rolex’s four Four Seasons Daytona watches one by one in London on 28 September 2026 for a combined £37.3m, about US$49.5m. SJX Watches called it the largest total ever for a charity watch auction of any kind.

Summer, in Everose gold, led at £10.3m, followed by Autumn in yellow gold at £10.2m, Winter in platinum at £10m and Spring in white gold at £6.8m. The four references are 126595, 126598, 126596 and 126599 respectively. Phillips did not say whether the prices include fees.

The previous benchmark was the US$31m achieved by the Patek Philippe Grandmaster Chime ref. 6300A in 2019. That was a single watch, while the Rolex total covers four, so the two figures are not a like-for-like record. Phillips described the result as a record for a single consignment to a charity auction.

The sale was held at the Raffles London, in the Old War Office building, and was conducted by Aurel Bacs. The four lots took an hour and five minutes to sell. Rolex had quietly debuted the Daytonas during Watches & Wonders 2026, where no photographs were allowed.

The watches were sold individually, not as a set. All proceeds are split evenly between the Federer Foundation and Re:wild, the charities founded by Roger Federer and Leonardo DiCaprio.